Clarity
Create an actionable plan to grow your organization.
Alignment
Get your leadership team working toward a shared vision.
Impact
Build accountable teams that drive results.
Does Your Business Run Well Even When You’re Not Watching?
Unfocused Activity
Your team is confusing activity with achievement.
Disempowered Teams
Everyone is looking to you for the answers.
Leadership Burnout
You are doing too much yourself.
The Pinnacle Principles
Learn a proven Operating System for growing your enterprise based on these Five Principles. Master them and watch your business climb.

PEOPLE
Get the right people in the right seats, right away. Then equip and coach them in a unified direction.
PURPOSE
Start with why. Set a compelling mission, clear visions, and authentic values. Then develop a winning strategy.
PLAYBOOKS
Document and optimize your core processes from top to bottom, both internal and customer-facing.
PERFORMANCE
Measure what matters, then manage it. Plan and track key goals on an annual, quarterly, and weekly cadence.
PROFIT
Profit comes as a result of mastering the other Principles, and fuels growth in a virtuous cycle.
You Shouldn’t Have to Carry the Load of Leadership Alone
It can be frustrating — unfocused teams, unmet goals, and a lack of accountability. We help CEOs like you use a proven process to align your team around a shared purpose and implement a plan with clear priorities and accountabilities that will drive results.

The Pinnacle approach changes the way you view and operate your business on a daily basis. It helps you to build a foundation of A-Players that live your core values, create winning playbooks, and drive clarity and alignment around your purpose and goals. If I could change one thing, I would have started working with Pinnacle earlier.
Brandon Mensink
COO & Co-Owner of Tonna Mechanical, Inc.

The Pinnacle approach is customizable, nimble, and applicable to any business challenge. It layers the latest business thinking on top of tried-and-true practices. This unique combination continues to take my company and leadership to the next level.”
Kristi Piehl
Founder & CEO of Media Minefield
SERVICES
Pinnacle Business Guide
Two 1-Day Base Camp Sessions
Three 1-Day Quarterly Sessions per year
One 2-Day Annual Summit per year
Additional Leadership Development and Coaching as needed
Access to 80+ Pinnacle Business Tools
The Proven path we’ll take to the pinnacle™
BASE CAMP
DAY 1
Right from the start we get set for the journey, lay out the brutal facts facing the company, assess the team and their ability to climb, and shore up the culture foundations we’ll build from.
BASE CAMP
DAY 2
We review the territory covered in Day One and begin looking out to the future to cast vision, define a compelling purpose and set milestones, growth plans and Rocks.
Quarterly Lookouts
ANNUAL
SUMMITS
Each year we stake two days to rise above the daily grind and think bigger, make plans, and gather the needed tools to set out on a new year, toward the Pinnacle we set our sites on from the start.

Joe Gessner
certified Pinnacle Business Guide
Vistage Chair
ABOUT me
I help leadership teams gain clarity, build accountability and drive growth.
With 35+ years of experience building and leading accountable teams in banking, real estate, and construction, I’ve been a continuous student of leadership, talent development, and strategy. Today, as a Pinnacle Business Guide and Vistage Chair, I work with CEOs and executive teams to align around their purpose and strategic priorities.
My coaching practice—rooted in the belief that clarity drives alignment—guides organizations through the challenges of leadership, planning, and execution. Whether I’m working with high-performing businesses or impact-driven nonprofits, my approach is grounded in strategic thinking, candid conversations, and a commitment to measurable outcomes. I bring genuine curiosity and radical candor to every engagement, which creates clarity for my clients and their leadership teams.
Free tool
Discover where your Business Stands on the path to the Pinnacle.
Take our Baseline Assessment to determine how your company performs across the Five Pinnalce Principles and receive a PDF report with practical recommendations to help you and your team climb to the next level.
– RECEIVE Your Scores Across ALL Five Pinnacle Principles
– Learn How Each Principle Unlocks Business Growth
– Get Actionable Recommendations and Tools

Learn More about the Pinnacle Approach™
The Pinnacle Approach™ is detailed in three books that make up the Pinnacle Library™ LEARN MORE